Regan Orzechowski

Red Hat Summit is the premier enterprise open source event for IT professionals to learn, collaborate, and innovate on technologies.

As event designer, responsibilities included creation of signage in the event centers including off-site after party locations, designing of booths in the expo halls, and creation of Summit swag for the entire event.

As part of Nike’s 50th, Converse celebrated JDI Day, as known as Just Do It Day. The event included a take over of first floor of the Converse HQ office, and for internal communications to be created using Nike’s visual center for JDI Day. Employee celebration included a merch giveaway, food & drink, branded cookies, and an install of a 30ft poster in the Union.

Includes merch designed for the event as well as communications created for signage throughout Converse HQ in Boston. Signage ranged from installations and digital signs, to posters and email blasts.

Converse Awards is an annual celebration where the Brand comes together to recognize and award the best projects from the past year.

As lead designer, I created and directed the full look and feel of the event as well as all graphics, logos, animations, photo moments, room designs, merch, food, the marquee, and the overall immersive experience.

Animations can be viewed on my Instagram, @reganorz_design

For Pride 2022, Converse hosted the first annual Pride Festival platforming this year’s theme of Found Family Pride. Helped design and direct Pride installation by elevating pre-existing creative elements and gallery photos. Activation included a takeover of entire reception area of the Converse office, as well as creation of digital screens, event invites, pronoun stickers, and Zoom backgrounds.

In honor of Women’s History Month, the Women of Converse Network created the theme, “Putting Yourself First.” This activation prioritized self-love, self-care, and self-promotion as we continue to navigate through another year of living and working through the global pandemic. Activities within the activation included an Energy Wellness Workshop, Fireside Chats, various mentorship events.

Tasked with the challenge to brand this event, I created various zoom backgrounds to be used during all webinars as well as all communications graphics to help spread word of the event.

Each zoom background focuses on an aura, allowing someone to easily represent how they feel in a completely online work world.

Logo identity created for Fuse, inspired by groovy 70s music.

Koastal Kooks is an apparel company based in New Hampshire. Works shown are designs created in collaboration with the company.

Case study for EEE382 - Entrepreneurial Marketing at Syracuse University

Smile Direct Club specializes in the teledentistry industry. They specifically offer teeth straightening services to teens and adults who are looking for an option that is both cheaper and quicker than traditional braces. They thrive off of the concept of straightening your teeth on your own time, avoiding the hassle of schedule in person appointments all together.

The marketing challenge: Choose a client company for the creation of a “special day”, as well as develop of an innovative, effective, and efficient campaign with which to launch and promote this “special day”.

The solution: Intended to line up with the announcements the mask mandate lift, the #UnmaskYourSmile day campaign was created. The idea is to highlight individuals who had been working to fix their smile throughout the pandemic but could not show off their results due to the wearing of masks. This campaign was also created to back the brand purpose of Smile Direct Club, that you can straighten your teeth all from the comfort of your own home. #Unmaskyoursmile day consists of a billboard takeover in Times Square, showcasing all pictures posted under the #UnmaskYourSmile hashtag on social media platforms. The day also consists of a photo booth placement in Times Square and branded filters on Snapchat, allowing individuals to take pictures of the fresh new smiles and post them to their stories. This campaign was designed to support Smile Direct Club’s core mission of increasing individual and personal empowerment, and the fun, vibrant, and optimistic energy of the #UnmaskYourSmile day campaign does just that.

Case study for EEE382 - Entrepreneurial Marketing at Syracuse University

Olio is a food-sharing mobile app that was founded in 2015 and based in the United Kingdom. The purpose of the Olio brand is to reduce food waste by connecting people and business to one another in order to share food surplus for free.

The marketing challenge: Choose an international company and develop an engaging content marketing campaign that focuses on brand purpose, helping the company position themselves in the U.S. market.

The solution: A campaign spread across billboards, trash cans, shopping carts, and Olio’s social media accounts that focuses on the use of creative and punny copy writing in order to catch the consumers eye. The copy writing promoted a fun yet serious way to approach the conversation of food sharing, and using Olio as the alternative option to throwing out your food. The campaign also included pairing up with a micro-influencer to promote the use of Olio in their life, as well of the benefits of food sharing.

A major component of this campaign was to normalize the idea of food sharing by showing the U.S. audience that we already share everything from our cars (Uber), to our homes (AirBnB), to clothes (Depop), so why not food? (This component is seen in the video at bottom of page)

Personal Project

At the beginning of 2021, I decided I was going to create a collage every Sunday out of the New York Times. I was inspired by someone who had been doing something similar during quarantine last year (2020), and who had been posting their work to TikTok. I am using collaging as a way to create visual memories of each passing week, with the aim to document major events, whether they be good or bad.

Enjoy!

Check out Nude Food Market’s feature in the Dieline’s 2020 Student Week!

https://thedieline.com/blog/2020/7/22/-student-week---nude-food-market?

Branding & App Design

Nude Food Market is a sustainable grocery store that focuses on the importance of promoting and living a zero-waste lifestyle. All products in the store are sold and stored in the most sustainable way possible helping customers achieve the zero-waste lifestyle with ease.

Brand Voice : sustainable, vibrant, earthy

Deliverables : brand name & identity, food illustrations, hand painted reusable bag & silverware, reusable containers, app, advertisements

Company Rebrand

The Hampton Falls Inn is located in Hampton Falls, New Hampshire. In need of a brand identity of its own, this rebrand captures the aspects of New England and Hampton Falls that attract tourism to the surrounding area.

Brand Voice : reliable, home-y, New England

Deliverables : brand identity, hard cider, hotel keys, coasters, do not disturb signs, room service menu, maple syrup & candies, hotel stationary

Publication Design

This publication focuses on the untold stories of people who have encountered a near death experience, giving a haunting glimpse into the science behind these experiences, and the mind that they happened in.

Voice : uncomfortable, mysterious, dark

Deliverables : coffee table book, original collages for cover & various spreads

Branding & Package Design

Oli is a line of protein products created with the main ingredient, crystal protein, from the pacific roach beetle located in Hawaii. As changes in the climate increase and industries such as the dairy sector become worse for the environment, concerns about new food sources are coming into conversation. This line of packaging focuses the idea of using insects as a source of food.

Brand Voice : tropical, eye-catching, distracting of insects

Deliverables : brand name & identity, tropical illustrations, juice shots, protein powder, protein bars, Instagram advertisement

Branding & Web Design

Harmos pairs with artists, festivals, and non-profit organizations to ensure that every aspect of a music event is sustainable, helping reduce the carbon footprint of the music industry and excess waste that is produced from events. Harmos inspires fans by showing simple solutions to complex sustainable problems at music events that maybe be overseen.

Brand Voice : sustainable, informing, eye-catching

Deliverables : brand name & identity, phone & watch ticket, advertisements, tent mockup, reusable water bottle, VIP tags, wristbands, website, app

Branding & Package Design

Diablo’s is a sinfully delicious food truck serving the best American comfort food classics with a twist. Everything served by this food truck is guaranteed gluten free, creating a stress free eating experience for those with Celiac Disease and gluten sensitivities, allowing them to enjoy foods that they wouldn’t normally be able to.

Brand Voice : sinful, devilish, gluten-free

Deliverables : brand name & identity, truck design, advertisement, business cards, to-go containers, employee uniform, stickers/pins, to-go menu, food truck menu

Branding & App Design

Cosmic is a beauty product line that brings a personal horoscope experience to the user. The pairing of each product with your astrological sign heightens the powers held known to that sign.

Brand Voice : astrological, feminine, personalized

Deliverables : brand name & identity, lipstick, soap packages, box, perfume, app

Publication Design

Drunken Spirits gives readers a unique experience by pairing stories of murder and hauntings with a perfect cocktail. This publication focuses on the use of collaging to illustrate each individual story.

Voice : dark, spooky, unexpected

Deliverables : cocktail book, collage imagery

Branding, Packaging, & Web Design

Jade & Jasper is an online subscription company that interrupts the mass production jewelry market by providing a platform that supports artisan metalsmiths as well as a place to sell their unique jewelry. Subscribed members can choose from a variety of metals, styles, and are given exclusive access to designers.

Brand Voice : fresh, elegant, fashionable

Deliverables : brand name & identity, website, subscription box containing stickers, quick tips for care, wrap for jewelry

Company Rebrand & Web Design

Cinnamon Rainbows is a surf shop that is a staple to the seacoast of New Hampshire. This rebrand focused on giving the shop a cohesive and refreshed appearance. As the store holds a close relationship with locals, imagery used throughout the rebrand only uses pictures taken by local surfers, of local surfers, capturing their lifestyle.

Brand Voice : winter, beachy, local

Deliverables : surfboards, winter hat, clothing tags, wetsuit (suit, hood, & booties), t-shirts

All website imagery captured by NH local surfer, Billy Leibundgut.

2019 Internship

Located in Boston, MA, C Space is a consulting agency that teams up with brands and uses research to help find what targeted consumers want out of the brand.

As the graphic design intern, I had the opportunity to work on several projects and see exactly how in-house design worked. One project I took on was designing invitations and the informational booklet for C Space’s yearly Client Advisory Board Meeting, that was sent out to clients. This project involved both the designing and hand sewing of the binding for the informational booklet.

Also shown is hand drawn type which was created for the redesign of C Space’s value booklet.

Ceramic pieces that were created throughout high school and college.

Pieces were created throughout both high school and college.